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NewspapersMagazinesOther Advertising |
Nationwide Advertising - in Large-Circulation Dailies, Weeklies, Shoppers, Newspaper Networks and MagazinesNationwide advertising is easier than it used to be. First of all, we have several high circulation daily nationwide newspapers plus newspaper groups that reach millions of readers. Many large publishers have bought out smaller papers so with one ad placement, your ad can be placed in hundreds of newspapers, targeting up to 50 million people. Newspaper classified advertising is definitely the least expensive way of generating leads for your nationwide advertising campaign. Depending on your target market, there are different types of newspapers to choose from and one needs to thoughtfully consider the options if they want to be successful with their nationwide advertising campaign. There are large circulation dailies, nationwide newspapers, weekly newspapers and free shopper newspapers. Before one embarks upon doing Nationwide advertising, I would suggest starting off by advertising regional or if placing an ad in a large newspaper group, perhaps they offer different zones. Once you test your ad copy in a smaller group of papers, you can add more newspapers. Why spend $5,000 on nationwide advertising with an ad that is not tested. It is taking a huge risk and can be very disappointing (like it was for one of my clients). Many of my clients are referred to me and want to do MLM advertising. They are so excited about finding new reps and want to start immediately with nationwide advertising. I agree that they should consider USA Today advertising but many want to run in some of the other large circulation dailies without first asking if these papers are best for advertising a home-based business. Just like advertising anything else, advertising a business opportunity must be targeted toward individuals seeking a business of their own. Implementing a nationwide advertising campaign can be a successful venture but I would encourage newcomers to read about the different recommended options for advertising a business opportunity. Many excited and new advertisers blindly dump their hard earned cash into various advertising options to market their work at home opportunity without having a real plan. If you have questions about nationwide advertising, give us a call at |
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