Reversal Ad in the "USA Today" classifieds, Week-End Edition

Circulation: 2.6 million

Notes for Reversal Ads

All prices given are for one run unless stated otherwise. For multiple runs, see the page with shopping-cart instructions.
The reversal section is .5" You have a choice of 2 lines of text that are 3 lines high each or three lines of text that are two lines high each. The text underneath the reversal consists of at least 3 lines of normal text.
Length of lines for normal text under the reversal section:
The 1st line can be up to 28 characters long. (including all spaces & all punctuation). All other lines are up to 31 characters.
A line can be emphasized by making it 2 or even 3 lines high. That line is then counted multiple times to compute cost.
If the 1st line is 2 lines high the limit is 15 characters for all capitals & 17 characters for upper & lower case.
Call Linda @ 360-318-1381 with any questions.
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